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Copyright 2018 Alexy Goguet
All Rights Reserved

I am SAD - Senior Art Director

Based in Dubai. For Concept. For Design.

From boutique agencies to multinational advertising companies, in addition to performing on the client’s side, I have over 7 years of experience in graphic design and art direction.

My idea of Art Direction

Concept and design are intrinsically linked together.

A great idea involves great design, it’s rarely the other way around – and it should not be. Design must be thought for a need and answer it simply, like an equation gives a tangible result. But here the equation looks good.

Art Direction

Come up with concepts and visual strategies. Lead Graphic Designers through

Identity / Branding

Creating brands’ visual identity from nothingness


Knowledge of video editing softwares Premiere Pro and After Effects

Web Design

Designing responsive experiences. Knowledge of HTML and CSS, lead and work with developers. Adobe XD and WordPress aficionado


Shooting pictures in HDR, Infrared, with flash, triggers, softers and reflectors. Editing in Lightroom

That's me

Alexy Goguet
Alexy Goguet

Art Director

And more.