Brand guardian of InterContinental Abu Dhabi, part of IHG – the biggest hotel group in the world – focusing mostly on the activity of InterContinental and Crowne Plaza Hotels in Abu Dhabi and Dubai Festival City branches on their day to day needs and upcoming projects
I created visual identity, logo, guidelines and menus for all Southern Sun Hotel F&B outlets opening in Abu Dhabi.
Dusit Thani Abu Dhabi was also one of my clients for which I made bilingual F&B and all hotel print collaterals.
All these project required being involved in the production side, choosing materials to be used with the Production Manager and reviewing samples.
Bilingual layouts finished building my expertise in handling Arabic scripts and fonts.