Emaar wished to develop an identity for its ground breaking new attraction and first of its kind in the UAE – a massive two stories electronic gokart circuit. I developed the identity, which was upon public release changed by the client to “Ekart Zabeel”, topped with a stunning stock vector of a gokart rider with a racing flag 👍
These creative choices must be to address that the “eKart” name is already owned by a logistics company, an online grocery app, etc.

Me salty?