Waldorf Astoria DIFC
Waldorf Astoria DIFC is a new hotel opening to the public in Dubai International Financial Centre. Below is the pitch work that won the business, consisting in creating the identity and branding for a new conceptual pool bar – St. Trop, and develop a collateral suite for their pre-existing international F&B outlets – Peacock Alley and Bull&Bear.
Route 1 – 60’s fashion and lifestyle
Study of fonts used in 60’s fashion and lifestyle press.
Route 2 – French stripes
Vertical lines iconic of La French Riviera and its deck chairs on the beach.
Route 3 – Roman Mediterranean
Vertical lines iconic of La French Riviera and its deck chairs on the beach.
Route 1 – Alley’s wardrobe
Faux snake skin material to echo the restaurant’s fit-out
Route 2 – Peacocks’ fashion
Route 1 – Royal senses
Route 2 – Shades of suede
