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Waldorf Astoria DIFC

Waldorf Astoria DIFC is a new hotel opening to the public in Dubai International Financial Centre. Below is the pitch work that won the business, consisting in creating the identity and branding for a new conceptual pool bar – St. Trop, and develop a collateral suite for their pre-existing international F&B outlets – Peacock Alley and Bull&Bear.

St. Trop

 

Option 1 – 60’s fashion and lifestyle

 

Study of fonts used in 60’s fashion and lifestyle press.

 

Option 2 – French stripes

 

Vertical lines iconic of La French Riviera and its deck chairs on the beach.

 

Option 3 – Roman Mediterranean

 

Vertical lines iconic of La French Riviera and its deck chairs on the beach.

Peacock Alley

 

Option 1 – Alley’s wardrobe

 

Faux snake skin material to echo the restaurant’s fit-out

 

Option 2 – Peacocks’ fashion

 

Bull&Bear

 

Option 1 – Royal senses

 

 

Option 2 – Shades of suede

 

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