CONTACT ME:
contact@yxela.com +971 56 7626 6136

Hi, I’m Alexy

Thanks for passing by!

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About me

Expert on the UAE market with 11 years of experience working in Dubai, providing art direction and creative decisiveness with experience in boutique agencies, multinational advertising companies, and client side. I have worked on more than 10 different industries including FMCG, Hospitality, Banking, F&B, Tourism and Events.

Front-facing and well-spoken with a touch of French je-ne-sais-quoi – people I’ve worked with would say that it’s a mix of creativity, exigency and good fun.

A few noticeable things about me:
• Learnt the Arabic alphabet, being able to create designs and layouts in the language. Having a knack for good EN/AR font match for bilingual application
• Leading teams while staying away from the old-fashioned verticality, by setting examples and being hands-on
• Well-versed in the blockchain domain & crypto assets. Invested in learning more everyday and sharing knowledge with others

• Self-taught WordPress CMS user, Google Analytics, e-Commerce
• Exhibited photography twice in Dubai

Education

Master’s Degree – Design and Digital Engineering
Valenciennes, France

 

Bachelor’s Degree – Graphic Design
Tours, France

 

Two-year degree – Visual Communication
Laval, France

Experience

North55 – October 2017 to Present
Senior Art Director / Creative Lead

 

Impact BBDO – February 2015 to September 2017
Art Director

 

Promoseven 360  – October 2014 to January 2015
Art Director

 

Lighthouse MEA – December 2012 to September 2014
Art Director

 

ExtraCake PRA – January 2011 to November 2012
Junior Art Director

 

 

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