For 15 years I’ve brought art direction and creative decisiveness to the UAE market, working across boutique agencies, multinational advertising networks, and client-side roles in Dubai. My work spans more than 10 industries, including FMCG, hospitality, banking, F&B, tourism, and events.

Fast and sharp, I cut to the core of a brief and push past the obvious answer to build work with real depth and dimension. I set a high bar for the work, either working independently on creative solutions or collaborating closely when the project calls for it.

A few things worth knowing about me:
• Learnt the Arabic alphabet and can build designs and layouts in the language
• Whether leading a team or part of one, I stay hands-on
• Always keeping abreast of AI tools for creation, web development, CMS, and e-commerce
• Designed and developed thisismydubai.com
• Exhibited two photography series in Dubai
• Exhibited an art installation at Sikka Art and Design Festival (Dubai) and Bred Abu Dhabi