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Sofitel Dubai Wafi – F&B Branding Pitch

Sofitel Dubai Wafi is lauching a branding pitch for its F&B outlets that will open as soon as the building is built. We created names of which I took care of the ones for the French Brasserie, given my expertise.

French Brasserie & Garden

Branding Option 1

For this restaurant concept, I came up with the name Brasserie Beaujardin, created from combining two French words Beau and Jardin which translates to “Beautiful Garden”.

Branding Option 2

Different option, different name. I came up with the name Argot, meaning “Slang” in French, part of the culture only known by natives and enthusiasts.

Branding Option 3

Same name, different option this time. Less of a bistro feel and more fine porcelain.

Branding Option 4

À CÔTÉ translates to “on the side”, relating to the proximity of the Hotel, also refers to the onsite covered garden area, located à côté of the indoor area, and the ‘side plate’.

Gastro Pub

The branding brief is to keep Wafi’s Egyptian mood & feel.

Branding Option 1

The Empress – Iconic representation of an Egyptian Queen’s headdress.

Branding Option 2

Cat & Sphinx – A traditional structured English Pub name (noun1 & noun2), with a subtle design nod towards the great pyramids of Egypt.

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